Remember to support local businesses, not that anyone hires a national chain to cut down trees, but you get the point.
This week's ad seems pretty normal at first: a manly man up in a tree, holding part of the tree he's been cutting down, giving a thumbs up. He seems to be safely harnessed to the tree and adorned with proper attire to be cutting trees. I'd seen the ad several times before I noticed that it's all wrong.