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Wednesday, February 26

1001 Reasons NOT to Build a New Website

Salesmen are good at what they do, and they will tell you that apps are the future or that you can simplify your website. While apps aren't the future, there's some truth to simplifying, but it's at a cost. What I would say is that you should simplify and then have a blog or archive, just in case. Facebook doesn't do this for you. Twitter or Instagram either. Youtube can be useful, but it's not really a great place for people to learn more about your business.


The main problem I have with abandoning a website is that you lose out on possible hits. People might accidentally find your website because of something written on the site, and that's kind of the point, especially if it's something positive, like "best auto dealer in jacksonville" and you happen to be an auto dealer. But even if your site ranks for "2001 Saab 9-5 ignition coil" because you wrote an article about changing one of those, then people get to see why you are one of the best auto dealers in Jax.

When a local school went with a closed website and teacher pages for simplicity, it was interesting to see which search terms that Google had associated with the school, since many of those would now be lost with a more concise website. I'll replace the actual school's name with "salem," since there's a Salem Lutheran School in Jacksonville, Illinois, but you'll get the idea. 1001 search terms over the previous six months, most of which will be gone. These are organic searches based on articles written by staff, and they can be useful. However, most of the search terms on this list did not result in an actual click, so don't think that there are thousands of clicks disappearing. Thousands of impressions, maybe

Here's the list of search terms, many of which will no longer be relevant to the new website:


Query
salem lutheran school
salem lutheran eagles
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salem lutheran church
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salem lutheran school jacksonville
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salemlutheraneagles.org
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hot lunch
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vpk voucher
school eatery hot lunch program
pre k
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lutheran elementary schools near me
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pre-k school near me
trunk or treat near me
k-4
hosted161
hmh ed
best private schools in jacksonville
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lutheran 7th grade
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lutheran 1st grade
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lutheran 4th grade
lutheran 3rd grade
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lutheran 8th grade
soccer jacksonville fl
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cancer awareness activities
art classes jacksonville fl
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jacksonville basketball
salem school
jacksonville spanish class
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color run jacksonville
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jacksonville art classes
preschool trikes
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$25 sports physicals
keyboarding class
hot lunch school eatery
summer camp jacksonville fl
silhouettes to paint
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school holiday shoppe
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ed hmh
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trikeathon
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jacksonville flag football
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trike a thon
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1st grade educational websites
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jcplayzone
i will learn to write but first i need to
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lutheran t shirts
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hmh into social studies
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abcya math lines
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abcya fraction fling
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hosted6 renlearn
hmh ed.com
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will learn
abcya learning coins
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into literature hmh
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vocabulary workshop practice
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underwater silhouette art
hosted161.renlearn.com
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underwater canvas painting
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epi school supply packs
vpk enrollment
abcya multiplication mine jr
luthernet
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sadlier grammar workshop
science links 7
hmh into literature login
abcya 2nd grade math man
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recorder karate dojo
fl treasure hunt
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vocabulary workshop 5th grade
lord of salem preschool
ranger rick book club
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eagle org
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parent blog
lcms
pre-k
kindergarten
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advanced art classes
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room recess math quest
florida studies weekly grade 4
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booster club
handbell performance
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pre k 4
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uizlet
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pink jacksonville
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unf grade forgiveness
pretty breast
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supplies now
pre-kindergarten near me
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matika worlds
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7th grade
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time travel abcya
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literature circle projects
the bahamas clothing
charlotte's web projects 3rd grade
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arts and apples
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fraction fling abcya
science enrichment program
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abcya telling time
connect ed
camps in jacksonville fl
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school eatery
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report card survey
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praise him in the middle of it
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abcya word search jr
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school
salem lutheren
turn i
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renlearn 161
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quarters for kids
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multiplication mine
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turkey touchdown abcya
ptl computers
psalms 37 niv
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lab rats shirt
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autumn preschool art
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grade forgiveness unf
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school hot lunch program
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connected social studies
welcome to second grade letter
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child of the poor what child is this lyrics
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leapfrog playground
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handbell choir
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uniform sale
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hosted161 renlearn
connected online textbook
book clubs jacksonville fl
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abcya time travel
soc connect
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graduation slide show
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connect textbook
wild west book fair
lab rats school
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the holiday shoppe
lutheran elementary school near me
abcya create and build a car
math quest room recess
shepherd of the woods lutheran church
breast cancer activities
soc textbook
spelling bee results
fraction fling
psalm 37 niv
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abcya animal lines
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metalophones
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hmh.com/ed
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the classroom economy
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ukulele karate
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scholastic books order form
scholastic book club returns
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resource classes
scholastic book order forms
the life of salem 7th grade
volleyball skills camp
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dickens fest
underwater art painting
scholastic book flyer
4th grade websites
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underwater perspective drawing
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