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Wednesday, September 4

Guide to Running a Hurricane Newscast

jax news coverage of hurricane dorian
Before I begin this article, I want to state that I am grateful that Hurricane Dorian missed Jacksonville, and I am also very aware that the storm's destruction was catastrophic for some. This article is not about trivializing a hurricane. It's more about trying to fill air time when the hurricane shows up and is just a wind storm in your area.

The only torture worse than waiting for a hurricane to hit is watching hours of news leading up to the event. And then hours of news people trying to make a small, off-shore hurricane seem like something else in order to keep viewers tuned in. The news channels know a lot of people are watching, so the show must go on, and on, and on. The stars are the weather people, but you need the anchors to provide words such as "devastating" to describe storm potential, as well as general assignment reporters stationed at important spots in order to monitor that which needs no actual monitoring.