The local news "reported" on AMC Theater's $4 Wednesday for the summer. When I searched for the program, I noticed a lot of local news channels had also picked up the "story." I'm glad marketing using local news channels is alive and well, but because it's TV news, there was little explanation. I had to search all around to figure it out. At least, I think I have it figured out, and if anyone from AMC wants to contact me to confirm, feel free.