It's my first mayoral race here in Jacksonville, but I assume it will be a fun one. Two candidates who don't like one another. Anna Brosche's attack ad seems to be a metaphor for her distaste for Lenny Curry, but a lot of people also called the ad itself distasteful. If it was for a local ice cream shop, I'd totally agree, but when we're talking politics, then you can use the gunshots, crying babies, and screaming without crossing the line. Fear is the top emotion for local news, home security sales, and political ads.