Only Way to Avoid The Reverse Mortgage Disaster

I've seen several news articles about the pitfalls of reverse mortgages. I also saw that we've set up a fund to help people when they get stuck with a reverse mortgage here in Florida. But the simple answer that most older people don't want to hear is that there's only one way to avoid disaster with a reverse mortgage: don't get one.

Rental Bikes Aren't Exactly For The Homeless

Local news was down in St. Augustine covering the newly-proposed use of some kind of bike-share rental system. Since it's standard operating procedure, a homeless man was interviewed about the program. He said something to the effect that it would be good to have options for someone like him who can't afford a bike. FYI local news and homeless people: bike rental programs are not really created for the homeless.

Bored Cashier is a Marketing Opportunity

Most of the times that I've been to car dealerships, I don't really notice the cashiers until it's time to pay. The dealership I went to recently to get an oil change, however, had a cashier right in the waiting room (which was also the location of the service and parts desk). Efficient placement that should probably lead to employees working hard, since they are in front of each other and customers. For this particular cashier, however, it was 90% texting in her chair along with 10% taking payments/other work, and it's a missed marketing opportunity.

Sunpass, with more states coming soon...

Here's the text from the Sunpass website that's probably been on the website for the past several years (since mid 2018 for sure):

SunPass transponders also work in Georgia and North Carolina with more states coming soon.

I am not entirely sure why the toll systems in the US have decided not to follow the federal law requiring them to achieve interoperabilty. I assume Sunpass (with all its problems) does not meet the minimum standards set forth by the EZPass group. It's a set of rules that does not allow for fraud, so it's not in tune to Florida business practices.

I Did Not Know My AC is Obsolete

As I walk around my Jacksonville neighborhood filled with homes built in 2003 and 2004, I see that most of the AC (heat pump) units are original. They look like mine, complete with rust on the top. But it's more than the rust that makes these obsolete, and you probably better save up for the upcoming expense yourself if you have an AC unit that is over ten years old.

I Hate to Disappoint Home Invaders, But...

A home invasion down in Eagle Landing (Oak Leaf Plantation) netted $140,000 that the owner had hidden in the attic. Three home invaders and a gun. Scary stuff.  I'm here to tell anyone planning a home invasion not to bother with my home. Apparently, the man whose home was invaded flaunted money on social media. Maybe he was one of those make money fast gurus. I'm not, so no money here, home invaders.

$4 Wednesday At AMC Explained

The local news "reported" on AMC Theater's $4 Wednesday for the summer. When I searched for the program, I noticed a lot of local news channels had also picked up the "story." I'm glad marketing using local news channels is alive and well, but because it's TV news, there was little explanation. I had to search all around to figure it out. At least, I think I have it figured out, and if anyone from AMC wants to contact me to confirm, feel free.

Doctors Should Read This, But They Probably Won't

I had a doctor's appointment for my daughter today. The doctor was annoyed that we did not fill a prescription. I was annoyed that the doctor did not call my wife back when we had questions about filling the prescription. But I was also annoyed about the signage and marketing campaign that was being waged in the waiting room and appointment rooms that surrounded me.

Arielle Nixon Leaves Action News Jax

New Jax Witty has gotten a lot of hits recently that include the name Arielle Nixon and the term Action News Jax. That's because she has not been on the TV screen for some time. And there's a new blonde in her place. What's weird, though, is that there was never the normal farewell (not that I saw or read), even though it's apparent she's gone. (Spoiler Alert - I found out as I was writing this, so skip to the quote below if you don't want to read my whole post).

Youth Basketball and Volleyball Skills Camps in East Arlington, Intracoastal, Arlington, etc.

You might be looking for a basketball or volleyball skills camp for your kids, or you might be looking how to post the camp your school or organization is putting on. I've got some resources for you either way.

AAA Drive, Allstate Drivewise, Progressive Snapshot, And So On

I wrote the main article on how to beat Progressive Snapshot. Now the other companies are doing the same thing, probably because Progressive actually saves itself money in identifying risky drivers. Sure, some of us do OK and get a discount, but the goal of these devices is really for all insurance companies to be allowed into our cars in order to spy on us and determine our rates based on very real statistics.