Imagine a news teaser like this: "Next at 11, a local teen is accused of meeting people online in order to help clean up the lawn for the elderly couple next door." Or, "Police officers pulled a man over and issued him a warning for speeding." We might say that's the kind of news we want, but we also wouldn't watch the news if there wasn't video footage of cars running into parked buildings or disturbing police body camera footage just before someone was gunned down. Or gangs. Fear and anger are always top stories, with maybe a few :15 community interest stories thrown in. And we eat it up.
So Anna Brosche used fear when attacking Lenny Curry. I looked back at Lenny's ads from the last election (that were available on Youtube), and it seems as if he didn't use attack ads. I really have no way of knowing if that's accurate, since I didn't live here. Maybe people were moved by the whole "keeping our streets safe" positive message.
Of course, scare tactics or not, Brosche probably does not have a better formula than more police officers and more jobs. I know she opposed the sale of JEA, the money from UAE, and Confederate monuments, but I just can't find a plan for fixing the crime issue. In fact, if I was running, I don't know if I'd challenge someone on crime who has tried so hard to fix it. There's a chance she might win, and then she'll have the same #1 Priority.
If I was Anna, I'd focus on the seemingly shady JEA deal. And being the first female mayor at a time when women are winning elections. Really, anything other than crime, since that's not something that just stops when you take office.
An interesting side note is that one of our past mayors was named J.E.T. before jets were invented. And another mayor "transitioned" while in office (he began as a Democrat and left as a Republican). Oh, and racism: for a few years, the city charter was changed so that Jacksonville's own citizens couldn't elect the mayor because they'd elected a Republican. Instead, the city council (members appointed by the governor) elected the mayor. Could you imagine not having a direct say in your mayor, let alone your city council? But we do have a say, which is why Anna Brosche wants to scare up some support.
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