Male Fashion and Lifestyle Blogging

I wanted to see what other Jacksonville bloggers write about. It's mostly running, momming, and fashion/lifestyle. Real estate, art, and food are in there, too, but those end up being fashion and lifestyle, as well. Spellcheck doesn't think momming is a word, but mommying is really more of a helicopter mom thing. Another time we'll get into it. Also, almost all local bloggers are women. Men are too busy driving their big pickup trucks around town. I started to thinking that maybe what we need is a guy fashion and lifestyle blog. Or one about pickups. But I don't own a pickup. So fashion it is.

We're Taking Local News To The Next Level

There's an ad for a local morning news show that ends with the declaration, "We're taking local news to the next level." It's one of those statements that sounds pretty cool, like "We have nothing to fear but fear itself," but the meaning is actually just as unclear. Almost as vague as commercials I see during the news, like "It's huge," or "Don't settle for less than you deserve." But you have to think about them, and most people don't bother doing that when it comes to catch phrases. I realize it's supposed to be a metaphor, but news it literal, so that's how I'll look at it to try to understand the tagline.